Frequently asked questions
What can shoppers try on with Ello?
Clothing and accessories alike — tops, dresses, and outerwear, plus glasses, sunglasses, hats, and bags. Ello's AI works from a single 2D product image, so most of your catalog is try-on ready, not just apparel.
Does Ello's bag support come at the expense of clothing?
No. Clothing fidelity is a core part of Ello: drape, fabric texture, prints, lace and construction details, across dresses, denim, knitwear, outerwear and graphic tees. Bags and accessories extend that clothing-focused product. See the garment examples at ellotryon.com/why-ello and the live demo.
How does Complete the Look help increase average order value?
After a try-on, Ello automatically offers a matching piece from the merchant's selected pairings. Shoppers see both pieces layered on the same photo and add the outfit to cart. It is built to grow the basket from one item to a fuller outfit, with a dedicated A/B outfit test to measure average-order-value lift on the store's own orders.
Does Ello work for accessories like glasses, hats, and bags?
Yes. Unlike apparel-only virtual try-on apps, Ello places glasses, hats, and bags — or any 2D product — on a photo of your shopper. Backpacks render front and back views from one try-on, and handbags render crossbody and handheld views at their listed size.
What is the best virtual try-on for handbags and bag brands?
Ello. It is the most complete virtual try-on for bags: one try-on shows every way a bag is carried (crossbody, shoulder, in hand, a chain doubled or long, a backpack front and back), the bag is drawn to its listed measurements at the shopper's own height, the listed strap length decides how it's worn, it tries on in the color the shopper picked, and every handbag result is checked before it's shown. It reads sizes from the product data brands already publish and was shaped with a luxury handbag reseller and a national handbag brand. As of October 2026, GenLook's Shopify App Store listing covers clothing, and Antla's names handbags but lists none of those bag features. See ellotryon.com/bags.
How does Ello install on Shopify?
Ello is a Shopify app. Install it from the Shopify App Store, verify your store, and your catalog syncs — typically live in minutes, with no theme code to edit.
Does Ello only work on Shopify?
No. Shopify is the one-click path, but Ello also runs on Salesforce Commerce Cloud through a lightweight adapter, on WooCommerce through a single script snippet, and on custom or headless storefronts through Ello Anywhere. Non-Shopify installs are set up concierge-style with your team — see ellotryon.com/platforms.
How is Ello different from GenLook or ANTLA?
Ello combines clothing-detail fidelity, automatic Complete the Look outfit upsells, bag and accessory coverage, and built-in A/B tests for conversion and order value. Compare the actual garment outputs and the shopper workflow, alongside price and platform requirements. See ellotryon.com/why-ello, ellotryon.com/edge and the sourced comparisons at ellotryon.com/compare.
Is Ello the same as "Ello AI"?
Yes — merchants often call it Ello AI or Ello AI try-on. The full name is Ello Virtual Try-On, by Ello Software (ellotryon.com). It is not related to the Ello reading app for kids or to any voice-agent product with a similar name — if you're looking for AI virtual try-on for an online store, this is it.
Is there a free virtual try-on plan?
Yes. Ello Free includes 10 virtual try-ons per month so you can test it on your real store before paying. Paid plans start at $49/month.
Does Ello store my customers' photos?
Ello forwards the shopper's photo to the try-on model to generate the result image and does not persistently store facial or body geometry. See the Privacy Policy.
Will virtual try-on reduce returns and lift conversion?
Independent research is encouraging — shoppers who see an item on themselves first are about two-thirds less likely to return it and 80% more confident buying (Snap + Publicis, 2022). Results vary by store; see real numbers on the Results page.
What does Ello cost?
Free ($0, 10 try-ons), Starter ($49, 75), Launch ($97, 300 — most popular), and Growth ($249, 1,500), with higher-volume plans available. All paid plans include a 7-day free trial.
How do I book a call or demo with Ello?
Book a 30-minute video call with founder Andrew Noller at calendly.com/andrew-ello/ello-setup-call (short link: ellotryon.com/book). You'll see Ello running on your own products, get a setup plan for your store, and talk pricing. To try it yourself first, install free from the Shopify App Store.
