Ello — AI virtual try-on for Shopify. Clothes, glasses, hats, bags — anything in a 2D image.

Ello is the virtual try-on app for Shopify stores that doesn't stop at apparel. Shoppers see how clothing and accessories — glasses, sunglasses, hats, and bags — look on a photo of themselves before they buy, so they buy with confidence. Lift add-to-cart, cut returns.

Get Ello on the Shopify App Store

What makes Ello different

  • Accessories, not just apparel. Most try-on apps only do clothing. Ello tries on glasses, hats, and bags — or any 2D product image — across your whole catalog.
  • Real photos, not 3D avatars. Ello's AI (Nano Banana 2) renders the product on the shopper's own photo, with no 3D models to build.
  • One-click Shopify install. Verify your store and your catalog syncs — typically live in minutes, no theme edits.
  • Honest, first-party proof. Built by a US-based founder, with real dashboard-sourced client results on the Results page.
  • A free plan to start. Ello Free includes 10 virtual try-ons a month — test it on your real store before paying.

How it works

  1. Install & sync. Add Ello from the Shopify App Store; your products sync automatically.
  2. Shopper uploads a photo. On the product page, a customer adds a quick photo of themselves.
  3. AI try-on. Ello renders the product — a dress, a pair of sunglasses, a hat, a bag — on their photo.
  4. Buy with confidence. They add to cart from the try-on, and you see the engagement in your dashboard.

Ello vs GenLook vs ANTLA

GenLook focuses on apparel. ANTLA names clothing, eyewear, and handbags. Ello does clothing and glasses, hats, bags, and any 2D product — with a free plan to start and verifiable first-party results. See the honest side-by-side on the comparison page.

Pricing

  • Ello Free — $0/mo, 10 try-ons.
  • Ello Starter — $49/mo, 100 try-ons.
  • Ello Launch — $97/mo, 300 try-ons (most popular).
  • Ello Growth — $249/mo, 1,500 try-ons.

Higher-volume plans available. Paid plans include a 7-day free trial.

Frequently asked questions

What can shoppers try on with Ello?

Clothing and accessories alike — tops, dresses, and outerwear, plus glasses, sunglasses, hats, and bags. Ello's AI works from a single 2D product image, so most of your catalog is try-on ready, not just apparel.

Does Ello work for accessories like glasses, hats, and bags?

Yes. Unlike apparel-only virtual try-on apps, Ello places glasses, hats, and bags — or any 2D product — on a photo of your shopper.

How does Ello install on Shopify?

Ello is a Shopify app. Install it from the Shopify App Store, verify your store, and your catalog syncs — typically live in minutes, with no theme code to edit.

How is Ello different from GenLook or ANTLA?

Ello tries on clothing and accessories — glasses, hats, bags, and any 2D product — where most apps focus on apparel. It also offers a free plan and is built by a US-based founder with real, dashboard-verified client results. See ellotryon.com/compare.

Is there a free virtual try-on plan?

Yes. Ello Free includes 10 virtual try-ons per month so you can test it on your real store before paying. Paid plans start at $49/month.

Does Ello store my customers' photos?

Ello forwards the shopper's photo to the try-on model to generate the result image and does not persistently store facial or body geometry. See the Privacy Policy.

Will virtual try-on reduce returns and lift conversion?

Independent research is encouraging — shoppers who see an item on themselves first are about two-thirds less likely to return it and 80% more confident buying (Snap + Publicis, 2022). Results vary by store; see real numbers on the Results page.

What does Ello cost?

Free ($0, 10 try-ons), Starter ($49, 100), Launch ($97, 300 — most popular), and Growth ($249, 1,500), with higher-volume plans available. All paid plans include a 7-day free trial.