Real results from Ello clients

Every figure below is pulled from a real client's ledger or dashboard — individual stores, results vary, no projections. Attributed revenue is counted the strict way: tried-on items only, refunds netted, every sale tied to a Shopify order ID (see the Proof Engine).

• $2,028.54 attributed in a rolling 30 days (Atlas Apparel, women's fashion — best 30-day window, June 16–July 15, 2026, net of refunds).
• 10.1% of the store's entire tracked revenue ($20,025) came through try-on in that same window.
• 17.2% of try-on sessions became purchases (36 of 209 sessions, same window).
• +45% store conversion lift in Shopify analytics over Atlas's first 25 days.
• +68% conversion-rate increase in the 7-day window after installing (Shopify analytics: $40,033 sales, 567 orders — separate client).
• ,853 in attributed revenue for a separate client store.

Ello also runs a built-in A/B holdout on request: a slice of shoppers browses without try-on, and every lift number is measured against them.

How Ello counts an attributed sale → · Why Ello is priced for ROI →