Analytics that would rather tell you the truth

Every number Ello reports is measured against a holdout of your own shoppers, not an industry average.

• The proof test: a built-in A/B holdout. A slice of shoppers browses without try-on; the dashboard reports conversion with vs without, the causal lift, and statistical confidence. Past tests are kept forever.
• Attributed revenue, netted honestly: line-item attribution within a 7-day window, refunds netted out.
• Returns intelligence: return rate of tried-on items vs your store baseline, from your own orders and refunds.
• Core analytics: try-ons by product and surface, try-on-to-purchase rate, outfit-upsell attach rate, exports in PDF/CSV.

See real client results →