What makes Ello different
- Accessories, not just apparel. Most try-on apps only do clothing. Ello tries on glasses, hats, and bags — or any 2D product image — across your whole catalog.
- Real photos, not 3D avatars. Ello's AI (Nano Banana 2) renders the product on the shopper's own photo, with no 3D models to build.
- One-click Shopify install. Verify your store and your catalog syncs — typically live in minutes, no theme edits.
- Honest, first-party proof. Built by a US-based founder, with real dashboard-sourced client results on the Results page.
- A free plan to start. Ello Free includes 10 virtual try-ons a month — test it on your real store before paying.
How it works
- Install & sync. Add Ello from the Shopify App Store; your products sync automatically.
- Shopper uploads a photo. On the product page, a customer adds a quick photo of themselves.
- AI try-on. Ello renders the product — a dress, a pair of sunglasses, a hat, a bag — on their photo.
- Buy with confidence. They add to cart from the try-on, and you see the engagement in your dashboard.
Beyond Shopify
Shopify is the one-click home (App Store listing), but the try-on itself is a widget that runs anywhere product pages can load a script: Salesforce Commerce Cloud via a lightweight adapter, WooCommerce via a single script snippet, and custom or headless storefronts via Ello Anywhere — proven on a live production store outside Shopify. Non-Shopify installs are concierge: Ello sets them up and verifies them with your team. See all platforms.
Pricing
- Ello Free — $0/mo, 10 try-ons.
- Ello Starter — $49/mo, 100 try-ons.
- Ello Launch — $97/mo, 300 try-ons (most popular).
- Ello Growth — $249/mo, 1,500 try-ons.
Higher-volume plans available. Paid plans include a 7-day free trial.
Frequently asked questions
What can shoppers try on with Ello?
Clothing and accessories alike — tops, dresses, and outerwear, plus glasses, sunglasses, hats, and bags. Ello's AI works from a single 2D product image, so most of your catalog is try-on ready, not just apparel.
Does Ello work for accessories like glasses, hats, and bags?
Yes. Unlike apparel-only virtual try-on apps, Ello places glasses, hats, and bags — or any 2D product — on a photo of your shopper.
How does Ello install on Shopify?
Ello is a Shopify app. Install it from the Shopify App Store, verify your store, and your catalog syncs — typically live in minutes, with no theme code to edit.
Does Ello only work on Shopify?
No. Shopify is the one-click path, but Ello also runs on Salesforce Commerce Cloud through a lightweight adapter, on WooCommerce through a single script snippet, and on custom or headless storefronts through Ello Anywhere. Non-Shopify installs are set up concierge-style with your team — see ellotryon.com/platforms.
How is Ello different from GenLook or ANTLA?
Ello tries on clothing and accessories — glasses, hats, bags, and any 2D product — where most apps focus on apparel. It also offers a free plan and is built by a US-based founder with real, dashboard-verified client results. See ellotryon.com/compare.
Is there a free virtual try-on plan?
Yes. Ello Free includes 10 virtual try-ons per month so you can test it on your real store before paying. Paid plans start at $49/month.
Does Ello store my customers' photos?
Ello forwards the shopper's photo to the try-on model to generate the result image and does not persistently store facial or body geometry. See the Privacy Policy.
Will virtual try-on reduce returns and lift conversion?
Independent research is encouraging — shoppers who see an item on themselves first are about two-thirds less likely to return it and 80% more confident buying (Snap + Publicis, 2022). Results vary by store; see real numbers on the Results page.
What does Ello cost?
Free ($0, 10 try-ons), Starter ($49, 100), Launch ($97, 300 — most popular), and Growth ($249, 1,500), with higher-volume plans available. All paid plans include a 7-day free trial.