Ello is an AI virtual try-on for Shopify and other online stores: shoppers try clothing, accessories, and bags on their own photo, right on the product page, before they buy. This page is what separates Ello from every other virtual try-on app — three capabilities nobody else ships.
Any store can hold back a slice of its own traffic — those shoppers never see the widget — and the dashboard compares the two groups on conversion rate, order value, revenue per session, and returns, with z-test statistical confidence. Lift is only claimed when the sample supports it. A receipts ledger lists every order where a try-on preceded the purchase. See the Ello Proof Engine for the full attribution rulebook.
Shoppers build a full outfit on their own photo one piece at a time — add the jacket, add the pants, take the hat back off — every piece layers onto the same photo and comes off just as easily. A product page becomes a fitting room; a single-item cart becomes an outfit.
For products that live on their back — graphic tees, backpacks, back prints — one generation produces both perspectives, and the shopper toggles between front and back views of themselves wearing it. No second wait, no second credit.
Ello is an AI virtual try-on app for Shopify and other online stores. Shoppers upload a photo of themselves and see clothing, accessories, and bags rendered on their own body, right on the product page, before they buy.
Three capabilities no other try-on app ships: native A/B holdout testing (a control group of your own shoppers, so lift numbers are measured, not claimed), Complete the Look outfit building (shoppers add and remove pieces on their own photo, which upsells the rest of the outfit automatically), and front-and-back rendering from a single generation for products like graphic tees and backpacks.
Ello runs a built-in A/B holdout on your store: a slice of shoppers never sees the widget, and the dashboard compares the two groups on conversion rate, order value, and returns with z-test statistical confidence — plus a receipts ledger tying every attributed sale to a real order. The full rulebook is public at /proof-engine.