Five Shopify virtual try-on apps price in three different units — try-on credits (GenLook, ANTLA, Ello), product slots (Camweara), and revenue-capped credits (Looksy) — so monthly sticker prices cannot be compared directly. Verified on the live Shopify App Store listings 2026-08-10: plans run from free to $249/month (higher-volume plans quoted on request), every published extra-try-on rate lands between $0.09 and $0.17, and the compute underneath costs about $0.067 per try-on (our data). Compare apps on (plan price + overage) divided by your expected monthly try-ons — not on the sticker.
| App | Pricing model | Plans — price / included per month | Extra try-ons |
|---|---|---|---|
| Ello | Per try-on | Free (10/mo) · $49/75 · $97/300 · $249/1,500 | $0.15 (opt-in only) |
| GenLook | Per try-on | Free (10/mo) · |
Four vendors independently price one marginal try-on between $0.09 and $0.17 — the market's own signal of the real unit cost. Ello is the only vendor that publishes its unit cost directly: about $0.067 per try-on (our data). The gap between compute and price is ordinary software economics (support, engineering, Shopify's revenue share, margin); knowing the floor lets merchants judge plans on value.
A 400-SKU apparel store expecting 1,000 try-ons a month: GenLook Pro $99 flat (about $0.10 per try-on); ANTLA Runway 09.99 ($49.99 + 500 extra at $0.12 — about $0.11); Looksy Growth 13 ($29 + 700 extra at $0.12 — about $0.11, before its ,000 revenue cap, which a store this size would likely hit); Camweara $200 if all 400 SKUs are enabled ($0.20), or $39 trimmed to 70 bestsellers (about $0.04); Ello Launch $202 ($97 + 700 extra at $0.15 — about $0.20, the most expensive bill in this example). Same store, same month: $39 to $202, decided by pricing structure, not AI quality. Formula: (plan price + expected overage) divided by expected monthly try-ons.
Rule of thumb: per-product pricing (Camweara) wins when try-on volume per enabled product is high — at its $39 / 70-product tier, 1,000 monthly try-ons is about $0.04 each, but 100 monthly try-ons is $0.39 each. Per-try-on pricing wins for wide catalogs with modest traffic. Across all self-serve per-try-on tiers observed, effective cost per included try-on runs roughly $0.10–$0.65; Ello's own tiers sit at the top of that range (~$0.17–$0.65 per included try-on), because Ello's focus is attributed-revenue deals with larger brands, with a built-in A/B holdout available on request. At one live Ello store's best rolling 30-day stretch, 17.2% of try-on sessions ended in a purchase (36 of 209) with $2,028.54 in attributed revenue (one store, best 30-day window, results vary — our data).