Atlas Apparel, measured
Every figure is computed from Atlas Apparel's production order and event data on Ello's strictest attribution basis: tried-on line items only, same session, post-discount, refunds netted. Windows and sample sizes are disclosed; periods where the site (not the shopper) was the problem are excluded on both sides of the math.
- 1 in 10 sales started with a virtual try-on — true on both readings: 10.1% of tracked revenue ($2,028.54 of $20,025) and 11.4% of orders (37 of 325). Best consecutive 30 days, Jun 16–Jul 15, 2026, not presented as a typical month.
- 17.2% of try-on sessions ended in a purchase (36 of 209, same window).
- 8.6x the store's own sitewide purchase rate — try-on sessions purchased at 18.8% vs 2.2% for all 4,350 tracked sessions, same store and window (Aug 6–14). An association, not a proven causal lift; a randomized 10% holdout is running to measure that.
- 61% of try-on sessions added to cart (39 of 64, Aug 6–14).
- 13 minutes median from try-on to attributed purchase.
- Dated receipt from the first 25 days after install: