Atlas Apparel, measured
Every figure is computed from Atlas Apparel's production order and event data on Ello's strictest attribution basis: tried-on line items only, same session, post-discount, refunds netted. Windows and sample sizes are disclosed; periods where the site (not the shopper) was the problem are excluded on both sides of the math.
- 1 in 10 sales started with a virtual try-on — true on both readings: 10.1% of tracked revenue ($2,028.54 of $20,025) and 11.4% of orders (37 of 325). Best consecutive 30 days, Jun 16–Jul 15, 2026, not presented as a typical month.
- 17.2% of try-on sessions ended in a purchase (36 of 209, same window).
- 11.5x the store's own sitewide purchase rate — try-on sessions purchased at 23.9% vs 2.1% for all 6,091 tracked sessions, same store and window (Aug 6–18). An association, not a proven causal lift; a randomized 10% holdout is running to measure that.
- 60% of try-on sessions added to cart (53 of 88, Aug 6–18).
- 14 minutes median from try-on to attributed purchase.
- +45% store-wide conversion rate vs the prior period in the first 25 days after install, straight from the store's own Shopify analytics (total sales +29%, orders +19%, Jun 1–29) — shown with the dashboard screenshot on the page. Store-wide movement, reported as a dated receipt, not claimed as caused by try-on alone.
- Dated receipt from the same install period: