An apparel-led AI virtual try-on app for Shopify (France-based), with a strong review base and the Built for Shopify badge. Every claim is from each app's own listing or site (June 2026), including the rows where GenLook comes out ahead — we don't inflate our own numbers.
Yes, especially if you sell more than apparel. GenLook is apparel-led with no hats or bags on its listing. Ello tries on clothing plus glasses, hats, bags, watches and jewelry. Ello costs more at entry ($49 vs GenLook's
9.99/100) — priced for ROI, not lowest sticker — and still includes a free plan.
GenLook is cheaper at entry. Ello is priced higher on purpose as a premium, ROI-first tool; real client stores have recovered well over the monthly cost in returns and added sales.