From the Shopify App Store to a working try-on button on your product pages — most stores finish in under ten minutes, with no theme code to edit.
The short version: Install Ello from the Shopify App Store, answer the short setup wizard (store size, brand color, where results should appear), then complete the two theme steps: turn on the Ello app embed and add the Try It On button block. Ello verifies both automatically and your catalog syncs on its own. Always confirm on a live product page, not the theme-editor preview.
The three parts of going live: install the app, turn on the app embed in your theme, and add the Try It On button to your product page.
Install Ello from the Shopify App Store. Everything technical happens automatically on install: your store is connected, your product catalog begins syncing, and the conversion pixel that powers attribution is activated. There is nothing to configure on that side and no theme code to edit.
When you open Ello for the first time, a short wizard walks you through setup. It takes a couple of minutes:
The step merchants get stuck on: If the try-on doesn't appear on your store, it is almost always the app embed toggle. It lives in the Shopify theme editor under App embeds, and the wizard's deep link pre-selects it — but you still have to click Save in the theme editor. Ello re-checks your theme automatically when you return to the app.
Every new store chooses a plan to finish setup. The Free plan is $0 with 10 try-ons every month — a real recurring plan, not a trial — so you can judge the output on your own products before paying. Paid plans include a 7-day free trial. Details in plans and billing.
Open a product page on your live storefront — not the theme-editor preview — and confirm the Try On button appears near your Add to cart button. Run one real try-on end to end. If anything is missing, the checklist in widget not showing covers every cause.
Not on Shopify?: Ello also runs on Salesforce Commerce Cloud (a lightweight adapter), WooCommerce (a single script snippet), and custom or headless storefronts via Ello Anywhere. Non-Shopify installs are set up with our team and verified live before launch — see platforms and book a call.
No. Installation is the Shopify App Store install plus two theme-editor steps: turning on the Ello app embed and adding the Try It On button block. Both are deep-linked from Ello's setup wizard, and neither involves editing code.
Most stores are live in under ten minutes: install, a short wizard (store size, brand color, result placement), the two theme steps, and a plan choice. Catalog sync happens automatically in the background.
Ello reads your live theme and shows the real status of both steps — enabled, added, or still required — inside the app. The Home page also shows a storefront status card after setup. Final confirmation is always a live product page, not the theme-editor preview.
By default, try-on shows on every product. You can scope it to selected products or collections on the Products page — recommended if your catalog mixes clothing with non-wearable items. See the products and coverage doc.